Tuesday, January 17, 2006

Snap judgments

"... hasty feet miss the way!" (Prov.19:2b TNIV)
"'New research shows that surfers can judge a Web site in a snappy 50 milliseconds. ... When they repeated the exercise after a longer viewing period, the participants' ratings were consistent. Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression,' the Canadians report in the journal Behaviour & Information Technology. ... It takes about 50 milliseconds to read one word ... The study also reflects the so-called halo effect, where an initial bias towards something drives subsequent judgements. ... 'This suggests that we make very quick judgements based on some sort of emotional reaction and our more considered judgements still reflect that first impression,' he [Dr. von Hippel] said."
Don't assume others are any slower in judging our lives as Christians, either.
"Live an exemplary life among [them] so that your actions will refute their prejudices. Then they'll be won over to God's side and be there to join in the celebration when he arrives." (1 Peter 2:12 The Message)